This is the age of video. We’ve all witnessed the meteoric rise of YouTube, lapped up viral videos like David After Dentist, and obsessively replayed Susan Boyle’s audition for Britain’s Got Talent, fighting back the tears every time.
With its captivating combination of moving image and sound, video has the power to arrest the wandering eye, trigger real emotions, linger in our minds, and convey a strong message in an instant.
This is what makes video the medium of choice for the ‘NOW’ generation, which has become accustomed to information on demand, with minimum effort. These are also the qualities that make video an indispensable marketing tool for any business, from the entrepreneur to the multinational corporation.
But let’s face it, as powerful as videos can be, you can’t just cobble together a few fun or interesting corporate clips, post your creation on Facebook, and expect it to spin gold for your business. Successful videos begin with a sound video marketing strategy. If you have no idea what I mean by that, let’s take a deeper look.