With
its captivating combination of moving image and sound, video has the
power to arrest the wandering eye, trigger real emotions, linger in our
minds, and convey a strong message in an instant.
This
is what makes video the medium of choice for the ‘NOW’ generation,
which has become accustomed to information on demand, with minimum
effort. These are also the qualities that make video an indispensable
marketing tool for any business, from the entrepreneur to the
multinational corporation.
But
let’s face it, as powerful as videos can be, you can’t just cobble
together a few fun or interesting corporate clips, post your creation on
Facebook, and expect it to spin gold for your business. Successful
videos begin with a sound video marketing strategy. If you have no idea
what I mean by that, let’s take a deeper look.
